Is cookieless tracking the same as server-side tagging/tracking? Is cookieless tracking the same as server-side tagging/tracking? In the evolving landscape of digital marketing, data privacy has taken center stage. The General Data Protection Regulation (GDPR) and ePrivacy regulations have reshaped the way businesses collect and process user data. One of the key areas impacted by these regulations is the use of cookies and tracking technologies. In response, the concept of cookieless... Read more
