TAGGRS Server Side Tagging – work with first party data!
- Become a DATAMEISTER with TAGGRS Server Side Tagging
- 3rd party cookies will eventually disappear
- Optimize your online data processing
- Improved website performance and data tracking in line with GDPR and ePrivacy
- Hosted Server Side Tagging (SST) for Google Tag Manager
- 30% more data and conversions
- Google Cloud alternative
Boost your campaigns with TAGGRS – Server Side Tracking.
Preserve your marketing data in the new privacy era. 100% first party and up to 30% more data and conversions.
Become a DataMeister!
With CookieInfo – DataMeister you optimize online data processing while respecting privacy of your website visitor and legislation such as the AVG. You achieve this by applying Server Side Tagging (SST) in combination with a Consent Management Platform (CMP).
With CookieInfo – DataMeister you have a total concept by combining Cookiebot and TAGGRS.
CookieInfo supports you with questions, configuration or implementation. Ideal for companies and agencies.
Generate up to 30% more conversions and revenue with Server Side Tagging
- The solution to the demise of third-party cookies
- 100% AVG proof dataverzameling
- Up to 5x cheaper than alternative Google Cloud
- Fully compatible with Cookiebot and Google Tag Manager
- Measure the impact of Server Side Tagging
What is the essence of Server-Side Tagging?
✅ Less data loss: Data is collected and processed on your own server before being sent to ad platforms, reducing the impact of browser tracking restrictions (ITP, ETP, AdBlockers).
✅ More control over data: You decide which data is sent, how it is formatted, and to which platforms (Google, Meta, etc.).
✅ Privacy-friendly: SST helps with GDPR compliance by filtering out personal data and only transmitting what is necessary.
✅ Better data = better performance: With cleaner and more complete data, ad platforms can optimize better (conversion tracking, lookalike audiences, remarketing).
✅ Faster load times: Less client-side scripts mean your website loads faster and performs better.
How does it work in practice?
1️⃣ A user visits your website and triggers an event (e.g., a purchase or lead submission).
2️⃣ Instead of sending this event directly to Google/Facebook, it first goes to your own server.
3️⃣ On your server, the data is enriched, filtered, or anonymized according to your rules.
4️⃣ The optimized data is then sent to Google Analytics, Meta Ads, LinkedIn, etc.
5️⃣ Result: Better tracking, less data loss, and improved ad optimization.
Why is Server-Side Tagging important NOW?
- Browsers (Safari, Firefox) block third-party cookies and restrict tracking.
- Google Chrome is phasing out third-party cookies (soon blocking them by default).
- More companies are shifting to first-party data → those who don’t will lose measurable conversions.
- SST is the future of marketing data and ad tracking.
Maintain your lead
Third-party cookies are a superpower for marketers, but a nightmare for Internet users’ privacy. More and more browsers, software and smartphones are blocking third-party cookies. Server side tagging is the solution to keep your tracking 100% accurate.
Generate up to 30% more conversions
Blocking third-party cookies already reduces data by 10-30%. Platforms like Facebook and Google are algorithm-driven. The more marketing data you send to these platforms, the more results you can get.
Better aligned with GDPR
With server side tagging, you maintain complete control over what data is shared with what software. In addition, you can filter out specific personal data from the tracking. All servers are located in the Netherlands.
Up to 5x cheaper than the alternative: Google Cloud
The most widely used solution for server side tagging is Google Cloud, combined with Google tag manager. Google Cloud hosting packages start from €120 per month. This makes it inaccessible to many businesses. You start with a free account and pay a fair rate for the size of the website and data stream.
TAGGRS Prices
Free forever
For development sites
€0
Monthly
- 10k requests
- Learning Environment
- 100% first party tracking
- Traffic recovery
- AVG protection
- Analytics & debugging
- Cookie Recovery iOS 16.4
- Data Enricher
- Webhooks
- Multidomain
- Email support
- Telephone support
Basic
For small sites
€25
Monthly
- 750k requests
- Learning Environment
- 100% first party tracking
- Traffic recovery
- AVG protection
- Analytics & debugging
- Cookie Recovery iOS 16.4
- Data Enricher
- Webhooks
- Multidomain
- Email support
- Telephone support
Pro+
For web shops
€65
Monthly
- 3 mil. requests
- Learning Environment
- 100% first party tracking
- Traffic recovery
- AVG protection
- Analytics & debugging
- Cookie Recovery iOS 16.4
- Data Enricher
- Webhooks
- Multidomain
- Email support
- Telephone support
Ultimate
Large web shops and sites
€145
Monthly
- 10 mil. requests
- Learning Environment
- 100% first party tracking
- Traffic recovery
- AVG protection
- Analytics & debugging
- Cookie Recovery iOS 16.4
- Data Enricher
- Webhooks
- Multidomain
- Email support
- Telephone support
Platinum
Large web shops and sites
€225
Monthly
- 50 mil. requests
- Learning Environment
- 100% first party tracking
- Traffic recovery
- AVG protection
- Analytics & debugging
- Cookie Recovery iOS 16.4
- Data Enricher
- Webhooks
- Multidomain
- Email support
- Telephone support
Receive a 13 percent discount with an annual subscription. TAGGRS offers a free account and subscription up to 10,000 requests, so you can start for free. You will fill in payment options and details later.
Frequently Asked Questions
The TAGGRS servers are located in various locations around the world. See the map below.
Within your TAGGRS account you can manage multiple GTM containers. The subscription is charged per container.
The number of requests is a combination of the number of page views on your website and the number of data clients you use in Google Tag Manager. A rough estimate that you can use is the number of website visitors in a month x 10. This is the expected number of requests per month.
This is a top priority for TAGGRS. Every effort is made to have the servers online at all times. But if one fails, there is always a backup. The paid hosting packages are spread over multiple servers.
No, you can use TAGGRS as a stand-alone solution. Please note that working with First Party data requires consent. So if you don’t have a CMP, combine Cookiebot with TAGGRS for optimal results.
No, TAGGRS offers a free account and subscription up to 10,000 requests, so you can start for free.
Yes, you will receive another 10,000 requests every month, so you can make use of optimal tracking (if you stay below this limit).
You can see a request as everything that happens on your website (event). Examples include page views, clicks and purchases.
TAGGRS offers a free account and subscription for up to 10,000 requests to provide advertisers, agencies and business owners worldwide with the best tracking.
TAGGRS currently supports iDeal, Bancontact and credit card as payment options. Annual payments can also be made by invoice.
TAGGRS has a 30 day money back guarantee. This is only valid if not all requests have been used in this period. If you have any questions, please contact our support.
Your account is created directly with TAGGRS. Prices are the same as on the TAGGRS website and you will receive an invoice from TAGGRS. We receive compensation from TAGGRS and can therefore provide support. Further assistance with configurations and integration with other applications such as Cookiebot or Usercentrics is of course our specialty.
Advantages
Server-side tagging provides a powerful solution for optimizing website performance and improving the user experience. By streamlining performance, reducing client-side code, providing flexibility and agility, improving data privacy and security, ensuring compatibility across devices and enabling better performance tracking, server-side tagging enables companies to deliver faster, more efficient and user-friendly Web sites.
Implementation service – Server Side Tagging
Need support implementing your DataMeister environment? We’ll help you get your website with Cookiebot and TAGGRS so you can get started with First Party data.
- Cookiebot / TAGGRS account
- Implementation and configuration Cookiebot, TAGGRS, GTM, tags
- Implementation cookie banner
- Cookie banner based on corporate identity
- Implementation of cookie statement
Configuration service – Server Side Tagging
Implementation successful, but need help configuring tags and scripst? We will help you configure it so that everything works optimally.
- Cookiebot / TAGGRS account
- Configuring Cookiebot, TAGGRS, GTM, tags and triggers
- Configuration of cookie banner in line with corporate identity
- Categorization of cookies and trackers
- Optimization of opt-in rates
Google reviews – CookieInfo 4.6 
Melvin Woudenberg | socialbrothers
Super good help, thoughtful and proactive advice. In addition, the tool does exactly what it is supposed to do.
Danny de Haan | Frankwatching
At Frankwatching, we have had a very nice partnership with Cookieinfo for over a year now. If we have questions we get quick answers.
Michel Verdoes | bax shop
Excellent implementation and support! Quick response to questions, personal attention and solution-oriented – great to work with Cookieinfo!
More Google reviews
TAGGRS has servers all over the world. This ensures prompt and reliable service in compliance with local privacy laws. Your data is securely stored and processed within your home country, while benefiting from optimal performance and low latency….
Taggrs account
Start with Taggrs for free. In your account you will find manual and implementation templates.
Server Side Tagging Support
CookieInfo support on your Taggrs account. Do you have any questions?
Please contact us.
MORE ABOUT SERVER SIDE TAGGING?
Server Side Tagging for online marketers and website administrators, with a focus on better data, website performance and how to comply with AVG and ePrivacy guidelines.
Editie 2024