Federal Act on Data Protection and GDPR Key Differences Federal Act on Data Protection and GDPR Key Differences The revised Swiss Federal Act on Data Protection (FADP) took effect in September 2023. Businesses that operate in or interact with Swiss users must adjust to these updated privacy regulations. The Federal Act on Data Protection (FADP) closely follows the EU’s General Data Protection Regulation (GDPR). This alignment helps Switzerland stay a trusted partner for... Read more
GDPR Checklist for Websites: Everything You Need for Compliance GDPR Checklist for Websites: Everything You Need for Compliance Data privacy rules are changing. It’s important to ensure your website complies with the General Data Protection Regulation (GDPR). This regulation aims to safeguard user privacy and grant individuals control over their personal data. Non-compliance can lead to hefty fines and damage your reputation. Use our GDPR Checklist for Websites to help your website meet... Read more
Why does data decrease with Google Consent Mode? Causes & Solutions explained Why does data decrease with Google Consent Mode? Causes & Solutions explained Today, privacy rules and user consent are very important. As a result, many website owners are using tools like Google Consent Mode. This change is important for following the rules and building trust with users. However, it can lead to unexpected issues, like a clear drop in analytics data. It is important to understand why... Read more
Is cookieless tracking the same as server-side tagging/tracking? Is cookieless tracking the same as server-side tagging/tracking? In the evolving landscape of digital marketing, data privacy has taken center stage. The General Data Protection Regulation (GDPR) and ePrivacy regulations have reshaped the way businesses collect and process user data. One of the key areas impacted by these regulations is the use of cookies and tracking technologies. In response, the concept of cookieless... Read more
Google ends 3rd Party Cookies Google ends 3rd Party Cookies Still data from your cookies? 3rd party cookies will be terminated by Google in Chrome (as they already are for many other browsers) in 2024. Google announced this in early 2020 . What does this mean and yet how do you extract data from cookies in the coming time? Brief summary Note! The end of... Read more
DMA: The European Digital Markets ACT explained DMA: The European Digital Markets ACT explained Digital markets have a number of large, dominant online platforms. These companies have great influence over everything from policies to privacy to how consumers use online services. The European Digital Markets Act (DMA) aims to ensure that these companies, which they call “gatekeepers,” operate fairly and promote competition. The DMA is designed to ensure fair... Read more
Google certified CMP for Google Consent Mode v2 Google certified CMP for Google Consent Mode v2 Google Consent Mode v2 – Automate user consent with Cookiebot CMP Everything you need to know about Google Consent Mode and how to seamlessly pass on consent-based user data to activate Google Ads and Analytics with Google Consent Mode v2. Google announcement: Adapt to privacy and regulatory changes with consent mode “In 2015, Google introduced... Read more
SEO & Cookie Consent: Essential Optimization Tips SEO & Cookie Consent: Essential Optimization Tips Introduction In the world of digital marketing, the balance between effective cookie consent management and an optimized SEO strategy is crucial. In this article, we explore how to harmonize these two important aspects of your website. For a deeper dive into the world of cookies, I refer you to our blog Top 10 most common... Read more
Cookies and Website Performance Cookies and Website Performance Introduction In the rapidly evolving digital world, cookies are more than small pieces of data; they are the backbone of personalized user experiences on websites. However, what is the impact of these cookies on a website’s performance? This article dives deep into the effect of cookies on loading speed and overall efficiency of Web sites.... Read more
Google Analytics Cookies and GDPR compliance. Let’s dive in and see how you can work this out! Google Analytics Cookies and GDPR compliance. Let’s dive in and see how you can work this out! Are you looking to harness the power of Google Analytics without the GDPR compliance headaches? Let’s dive into the requirements and possibilities of Google Analytics and cookies so you can stay up to date with your website analytics game. Google Analytics Cookies, GDPR compliant settings (novice). 1. Google Analytics: A Double-Edged SwordGoogle Analytics (GA4) is... Read more
